Our Philosophy

Why we start Wagging Bum & What sets us apart

Why we start?

Because we crave something new, something fun, something better!

As fellow pet owners, we understand that Canada is likely the best place to shop for pet products. However, since we entered the pet industry a few years ago and learned more about the pet food industry, we discovered that there is still a lot of false marketing and the inclusion of strange fillers in our pets' diets. That's an absolute "no" for us. Furthermore, we noticed that most available offerings are incredibly similar to one another, and it's becoming monotonous. That's when the thought occurred to us, "Why not create our own brand?" And so, we embarked on this venture of starting a small business with the aim of making a difference in this industry.

What sets us apart?

0% Additives

Our products are crafted without any artificial colors, flavors, or sweeteners, using only fresh, wholesome ingredients. They are simply what they are.

0% Soy, Gluten, Grain

Soy, gluten, and grains don't really make sense in pet food, yet they are commonly used. Our products, on the other hand, do not contain any of these ingredients.

100% Human Grade

Handcrafted in a human food factory with human-grade ingredients, our treats contain no sugar or filler. They're safe for you, your kids, and your pets. Just remember to share!

100% Innovation

Making something new isn't easy; it requires us to establish a completely new supply chain for our innovative products. Despite the challenges, our dedicated R&D team continues to bring our other unique ideas to life.

Learn More About UsπŸ‘‡

Our Ingredients

Better food is made with better ingredients. Many claim to use great ingredients, is that true? Well, I don't think so.
Tell Me More

Our Process

What's freeze-dry? What's so good about freeze-dry? Why it's better than other processes?
Learn More

Our Community

Be kind, be a wonderful human being. To love, to support each other.
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Our Team

Real dogs, cats and human behind the real brand.
Get to know us