Because we crave something new, something fun, something better!

As fellow pet owners, we understand that Canada is likely the best place to shop for pet products. However, since we entered the pet industry a few years ago and learned more about the pet food industry, we discovered that there is still a lot of false marketing and the inclusion of strange fillers in our pets' diets. That's an absolute "no" for us. Furthermore, we noticed that most available offerings are incredibly similar to one another, and it's becoming monotonous. That's when the thought occurred to us, "Why not create our own brand?" And so, we embarked on this venture of starting a small business with the aim of making a difference in this industry.